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Designing Readable Web Content

How to Design Readable Content for the Web

Designing content is more than just making something look great. You have to create a design that people will actually read, and help them engage with the content. Sometimes, that’s easier said than done.

People generally have short attention spans, and you shouldn’t expect them to digest every word on the screen. But you can use certain design techniques and elements to help users read as much as possible.

Establish Hierarchy with Size and Scale

Pick Readable Typefaces

Stack Content for People Who Scan

Play Up Visuals

Keep Lines (And Thoughts) Short

Create a Focal Point

Creating content that users will actually read is more than just text on the screen. It’s a combination of writing and visual elements that draw users in, help them get a glimpse of what the design is about and then decide to keep interacting with it.

While it sounds like a lot, this all happens in a matter of milliseconds. There’s research that says most users have the attention span of a goldfish – 8 seconds – make the most of that time with content that’s easy to read.

By Carrie Cousins

Designing Readable Web Content

How to Design Readable Content for the Web

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