14 August 2017

Brand Strategy By Design

Project Connect: Andy Cunningham - Brand Strategy by Design

AUT Auckland - Sir Paul Reeves Building, 2 Governor Fitzroy Place, CBD, Auckland

Monday 11 September 2017 5:30pm – 7:30pm

Project Connect: Andy Cunningham - Brand Strategy by Design

Ticket Information:

  • Admit One: $39.00
  • Admit Three: $99.00
  • Admit Five: $149.00
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Project Connect presents Andy Cunningham, founder of Cunningham Collective. Starting in 1983 with Steve Jobs and the Macintosh personal computer, Andy has helped many of Silicon Valley's most innovative entrepreneurs create categories, introduce new brands, and launch hundreds of products. Join us for drinks, nibbles and networking, followed by Andy's keynote and interactive Q&A.


Brand Strategy By Design -


Andy Cunningham argues that positioning isn’t the same as branding, which is a fatal mistake business leaders often make. Positioning is the rational, intellectual side and branding is the emotional side. A company must first know itself (establish its position) before it can express its identity (execute its branding). Andy presents a clear step-by-step framework that will help entrepreneurs determine their company’s precise position in the marketing landscape, and learn how to use this positioning to guide successful brand efforts that build market momentum.


An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation.


Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since.


Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. The 5-year old firm has worked with many companies in various markets including telecommunications, search, energy efficiency, media and publishing, finance, mobile apps, display technology, healthcare, big data and semiconductors. Andy is also the host of the popular podcast Marketing Over Ice (


Andy graduated from Northwestern University and lives in Sausalito, California with her husband Rand Siegfried.