Digital Marketing / SEM Specialist

A results-oriented digital marketing professional with over a decade of experience, the candidate specialises in digital media strategy development, media buying, and digital campaign planning. With a proven track record of surpassing acquisition targets by 25%-30%, optimizing organic conversions, and reducing CPA, he brings a passion for driving success to his roles. Proficient in various aspects of digital marketing, including social media, programmatic, mobile, analytics, CX, and CRO, the candidate has managed end-to-end processes with media agencies for both AU and global markets. His strategic approach involves overseeing awareness and growth acquisition campaigns, managing monthly performance budgets, and consistently identifying new channels and opportunities for lead generation and awareness. With expertise in building, testing, and refining paid landing pages for optimal user experience and conversion rate optimisation, the candidate's keen eye for data analysis makes them a valuable asset for any digital marketing team.