Growth Marketing Executive

Our client is a Personal Financial Management Platform for Women. They are currently iterating toward Seed Round.  They are looking for someone to join their team, initially on a sweat equity basis for approx 10 hours a month initially.

On completion of the raise, the role will turn into a paid 2-3 days a week and increasing to full-time as they grow over time.

They are closing the confidence and wealth gap through an Open Banking-powered PFM platform - featuring behavioural nudges, goal setting, and future AI-driven financial insights designed specifically for the way women relate to money. 

You would be joining at the most exciting inflection point: post-MVP, with beta users on platform, active investor conversations underway, and a brand ready to be brought to life at scale. 

As Growth Marketing Executive, you will be the first dedicated marketing voice, owning the strategy and execution that grows their beta community, builds brand awareness, and supports the capital raise. You will work closely with the COO and founding team to ensure the brands story lands powerfully with both users and investors. 

Core Responsibilities:

Growth Strategy & Beta Community Building

• Own and execute the brands growth strategy from beta through to post-raise launch, with a focus on growing a highly engaged, mission-aligned user base.
• Identify and activate the channels most likely to reach Australian women at key financial life stages: social, community, content, partnerships, and PR.
• Design and run referral and ambassador programs that leverage the existing beta users as advocates.
• Build the community presence, creating spaces where women genuinely connect around money confidence, not just the app.

Capital Raise Support & Investor Narrative

• Collaborate with the COO and founders to craft the external-facing growth story for investor presentations, pitch materials, and data room documentation.
• Drive measurable traction metrics - MAU growth, engagement rates, referral numbers that strengthen their raise narrative.
• Support the development of investor-facing marketing materials, one-pagers, and social proof content during the seed raise.
• Help position the brand as the go-to PFM platform for Australian women, building credibility with both users and the investor community simultaneously.

Performance Marketing & Funnel Optimisation

• Plan and execute paid and organic campaigns across Meta, Google, and relevant Australian women's media channels.
• Own the full marketing funnel - awareness through to activation and retention, optimising at each stage with a tight eye on CAC and LTV.
• Run A/B tests on messaging, creatives, and landing pages (built on Framer) to continuously improve conversion.
• Manage budgets lean and efficiently - this is a startup environment where resourcefulness matters as much as reach.

Content & Brand

• Develop a content strategy that speaks authentically to the audience — women navigating real financial decisions, not generic personal finance content.
• Work with the founding team to define and consistently express the brand voice across all touchpoints.
• Identify and activate relevant influencer, media, and community partnerships within the Australian women's and fintech ecosystems.

Analytics & Reporting

• Track and report on core growth KPIs: MAU, CAC, LTV, conversion rates, retention, and referral metrics.
• Use tools such as Google Analytics and relevant CRM/marketing automation platforms to generate actionable insights.
• Translate data into clear recommendations for the founding team and feed traction milestones into investor reporting.

What We're Looking For

Experience 

• 3–6 years in growth marketing, performance marketing, or digital marketing — ideally in fintech, a startup, or a D2C brand.
• Experience growing early-stage products with limited budget and high accountability for outcomes.
• Hands-on track record running paid acquisition, community growth, or referral programs.
• Familiarity with the Australian market and ideally, an existing network in women's communities, fintech, or both.
• Bonus: experience supporting a fundraise or working alongside a founding team through a growth inflection point.

Skills & Tools 

• Performance marketing: Meta Ads, Google Ads, and organic social channels
• Analytics: Google Analytics, Mixpanel, or equivalent
• CRM & lifecycle marketing: email, push, and onboarding journey design
• Comfort with no-code tools including Framer for landing page and campaign execution
• Strong copywriting and brand voice instincts

You may currently be in a full time role, but have 10 hours per month to commit, with the view to this turning into a longer-term career option for you - whilst gaining sweat equity for the first part.

If you are energised by the pace and autonomy of a seed-stage startup and you want co-builder status, not just a job title - apply now.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.